Research & Analytics
We provide analytical and strategic input to teams such as Product, Mobile Apps, and Digital Customer Relationship Management. We collect and analyze both quantitative and qualitative data about customer actions and opinions and web performance. This data informs strategies to help us assess and predict CarMax’s overall business performance. Also, we manage more than $25M of spend to operate our digital marketing channels, which include Paid Search, SEO, Lead Gen, and Programmatic.